Post Mon Jul 02, 2012 7:08 pm

Chess is a Brand - with a slogan

ImageChess is about to become a brand — with a slogan

Andrew Paulson, an Illinois-born entrepreneur who struck it big in the Russian media market, has bought the rights to the next world championship and promised a $6 million prize fund for related tournaments.

He said he struck the deal with world chess federation head Kirsan Ilyumzhinov after a chance meeting in Russia.

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