FAQ

ChessCube Referral System (CCRS)

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Sean

Site Admin

Posts: 426

Joined: Fri Nov 12, 2010 2:42 pm

Location: Cape Town, South Africa

Post Tue Aug 02, 2011 12:25 pm

ChessCube Referral System (CCRS)

How does it work?
The ChessCube Referral System rewards users who refer (= invite) their friends, site visitors or other online chess players to ChessCube.

How do I refer someone to ChessCube?
To refer a user you MUST give them the correct referral URL, which looks like this:
http://www.chesscube.com/register/?referrer=username - and you substitute your username at the end.

For instance, my referral URL will be: http://www.chesscube.com/register/?referrer=sean because my username is sean.

To make this easier to share, we strongly recommend that you use a site like http://bit.ly to make the URL shorter. For example, I have set my referral URL to http://bit.ly/ccsean after I shortened the URL (signing up at bi.tly lets you use custom phrases to make the URL easier to remember)

NOTE: make SURE you change =username to YOUR username - otherwise you are referring users so that "username" gets all your rewards!!!!

What are some good ways to get a new user to use my referral URL?
We strongly discourage spamming of your referral URL on every chess site or blog you go to; you will likely annoy users there and maybe will even make them dislike ChessCube. So you have to be considerate and careful with your approach to sharing your referral URL.
Some ideas that can work are:
  • Make sure you shorten your link (as above) - sometimes users have to type URLs and they will forget or mistype yours if it is not short enough. Also, users may dislike that you are listed as the referrer in the normal URL, and will remove that part.
  • Add the referral URL to your footer in your forum profile on different forums
  • Tell other players at offline tournaments about ChessCube and write down your referral URL for them - even prepare business cards with this written out, so you can just hand them the cards
  • Send the referral URL to your Facebook friends
  • Send the referral URL to your Twitter followers
  • Send the referral URL to your friends on other chess sites
  • Sign up at other chess sites and make new friends, then send them your referral URL
  • If you have videos on YouTube, add the referral URL to your profile or to videos
  • If you run a blog or a website, post about ChessCube and add your referral URL to your post and profile. Additionally, add ChessCube advertising buttons or banners (see below) to different places around your site, and make the click target your referral URL.
Basically, just get creative and try different ways to encourage users to visit and sign up at ChessCube!

What are the rewards?
The rewards are in experience points (XP), cubits or crowns according to the following reward scheme:
  • For every new user invited to ChessCube who 1. registers, 2. plays, 3. validates their email address and 4. returns to ChessCube more than one day: 50 cubits + 10 XP
  • For the every invited user who then purchases anything (VIP, crowns, cubits, videos etc.) on ChessCube using cash (as opposed to ChessCube currency): 5% (rounded) of their first cash order in crowns (at an exchange rate of $1 = 10 crowns)
  • Awards do not happen immediately, but are rather batch processed every week or month so that we can make sure that cubits or crowns are fairly awarded.
So an example of this is:
    You invite your friend John to ChessCube and he signs up with username: John2011
    Every month we check all referrals and if John2011 meets the requirements, we automatically award you 50 cubits and 10 XP.
    John2011 does not buy anything the first month, but buys $100 worth of ChessCube goods (cubits, crowns, videos) in his first order 4 months later.
    During monthly processing, we then award you 50 crowns for this order.
So, if you have managed to invite many hundreds or thousands of users to ChessCube, these numbers will start to add up. Ultimately this can mean more than just cubits - you can literally cash out your crowns for dollars! You can make REAL money by promoting ChessCube!
Image

Additionally, we will run weekly and monthly referral competitions, that work like this:
Weekly Referral Competition
  • Every week we will summarize the count of validated referrals per user.
  • The person who has the most valid referrals wins an extra 1,000 cubits.
  • The person who has the second most valid referrals wins an extra 500 cubits
Bonus for VIP members in the Weekly competition - get twice as many Cubits if you're in position 1 or 2

Monthly Referral Competition
  • Every month we will summarize the count of validated referrals per user.
  • The person who has the most valid referrals wins VIP for 2 months
  • The person who has the second most valid referrals wins VIP for 1 month
  • The person who has the generated the most crowns from referred-user purchases wins VIP for 1 month
What is to stop me from referring myself?
Of course we are aware with a system like this some users will not want to act ethically and will try all sorts of ways to cheat the system. We will be monitoring the IP addresses and computers that the users invited come in on, and if we determine that a user is just inviting himself and signing up with different email addresses, all entries for that user will bring no rewards, and, moreover, the user may be banned if this kind of cheating is excessive. We do NOT want many useless accounts from just one user. We are trying to encourage NEW users to come to ChessCube, so cheating in this way is pointless. We want more chess players to enjoy the site we love and are proud of - so please do not waste your or our time creating bogus accounts just to try to win cubits.

What advertising images can I use for my blog or website?
You can use any of our images, or, if you think that you can be more creative, create your own!
The HTML code you include the image with will look something like this:
<a href="http://www.chesscube.com/register/?referrer=username" target="_blank"><img src="ChessCubeImage.jpg"></a>
(Remember to change the referrer username to your username!)

Here are some images you can use on your website/blog:
ChessCube Square Logo (White)
ChessCube Square Logo (Black)
ChessCube Text Logo (White)
ChessCube Text Logo (Black)
ChessCube Knight
ChessCube Tournaments
ChessCube Warzone Tournaments
ChessCube Tournaments Banner 1
ChessCube Tournaments Banner 2

How can I get people to click on my referral link?
We recommend adding some "hooks" to your invitations instead of just sending out your referral URL. Why would someone want to visit a random site if you do not tell them what is good about it?
How can you add appealing hooks?
Simply add great reasons why others should join ChessCube. Think about a reason that would make YOU as a chess player want to join ChessCube.

Some ideas:

"Hi friends! Here's an invitation to join me at a really great chess site! Come challenge me, or play in tournaments that are scheduled 24/7, or chat with a great community on ChessCube. Join here: (your link)"

"Hey all - come play chess with me at ChessCube.com! This is the best social chess site on the web! Registration is free - simply click here to register: (your link)".

"Hey everyone! Check out ChessCube.com! I absolutely love this site! Come join me in the best bullet chess tournaments online! Register here (your link)! See you there!"

You get the idea =D

Please be honest when telling others about ChessCube. We are a great site - however we do not want users joining due to false advertising or by being mislead. If you're honest and enthusiastic in your approach, others will sense that and are more likely click your link to sign up.

Disclaimer:
ChessCube reserves the right to amend, add to or change these rules and rewards at any time. We cannot anticipate all of the different ways in which some users will try to game this system to their benefit, so must be able to change the award criteria and processing in order to counter such users. If any changes are made, the updated rules will be posted here.
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susanch

Pawn

Posts: 4

Joined: Mon Jul 18, 2011 10:29 pm

Post Tue Aug 02, 2011 1:44 pm

Re: ChessCube Referral System (CCRS)

to ChessCube currency): 5% (rounded) of their first dollar order in crowns (at an exchange rate of $1 = 10 crowns)


so cc is offering 5% of an order.
you might want to correct what i placed in quotes as you make it sound like cc is giving 5% of $1 and not 5% of the first order only.
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bryan

Site Admin

Posts: 125

Joined: Thu Nov 11, 2010 3:03 pm

Location: Cape Town

Post Tue Aug 02, 2011 1:49 pm

Re: ChessCube Referral System (CCRS)

susanch wrote:so cc is offering 5% of an order.
you might want to correct what i placed in quotes as you make it sound like cc is giving 5% of $1 and not 5% of the first order only.

Sorry, can you explain what you mean? Maybe write the exact text you think we should be using - for us it is clear that it is 5% of the first order, converted into crowns...

EDIT: Ok, changed "dollar" to "cash" - and hopefully that makes it even clearer :)
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susanch

Pawn

Posts: 4

Joined: Mon Jul 18, 2011 10:29 pm

Post Tue Aug 02, 2011 2:02 pm

Re: ChessCube Referral System (CCRS)

at first when i read i got the feeling that one of the rewards would be 5% of $1.
i got this confusion from the following:

For every invited user who then purchases anything (VIP, crowns, cubits, videos etc.) on ChessCube using cash (as opposed to ChessCube currency):[b] 5% (rounded) of their first dollar order[/b] in crowns (at an exchange rate of $1 = 10 crowns)


i've highlited in green the words that confused me.

in other words ... 5% (rounded) of their first dollar order = 5% of $1 ... it's like saying 5% of one dollar and not more. it makes the user think that even if the first order is 100$, the affiliate would still get 5% of $1

the correct phrase might be 5% of the first order so the user can understand that no matter how big the first order is, he will get 5% of it.

i hope it makes sense.


another note that i think might be usefull for those who want to become affiliates, is a page in the footer of the website / forum dedicated to affiliates, so that next time they come on the website and need the instructions on how to promote cc, they can easily find the help. pretty much like other companies do ... take amazon for example .. if you look on their website, in the footer there's a link to "Become an Affiliate" page.

Edit: yep, cash sounds better :)
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bryan

Site Admin

Posts: 125

Joined: Thu Nov 11, 2010 3:03 pm

Location: Cape Town

Post Tue Aug 02, 2011 2:12 pm

Re: ChessCube Referral System (CCRS)

Thanks for the advice and good points Susanch - will work on the affiliate stuff ASAP.
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prideofandhra

Knight

Posts: 85

Joined: Sat May 14, 2011 4:56 pm

Post Tue Aug 02, 2011 3:00 pm

Re: ChessCube Referral System (CCRS)

its my idea i said some thing similar to this in my forum,,,see it isnt it m idea :)?
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prideofandhra

Knight

Posts: 85

Joined: Sat May 14, 2011 4:56 pm

Post Tue Aug 02, 2011 3:09 pm

Re: ChessCube Referral System (CCRS)

viewtopic.php?f=13&t=2165&p=8010&hilit=prideofandhra#p8010 this is my forum posted some 2 months ago i think
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bryan

Site Admin

Posts: 125

Joined: Thu Nov 11, 2010 3:03 pm

Location: Cape Town

Post Tue Aug 02, 2011 3:14 pm

Re: ChessCube Referral System (CCRS)

prideofandhra wrote:http://www.chesscube.com/forum/viewtopic.php?f=13&t=2165&p=8010&hilit=prideofandhra#p8010 this is my forum posted some 2 months ago i think

Nice idea, prideofandhra! Great minds think alike! But we have had this idea as well - maybe for over 2 years - just finally implementing it now :D
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xabichess

User avatar

Rook

Posts: 322

Joined: Fri Feb 04, 2011 1:50 am

Post Tue Aug 02, 2011 7:36 pm

Re: ChessCube Referral System (CCRS)

Good day everyone,

First of all I must thank Sean for bringing the logos of chesscube a bit bigger than what I could have downloaded earlier now I can make my forum avatar and my user avatars bigger.

I hope it works well although I will not try to bring people by referralling I prefer just to give them the link and help a bit, since I do not mind that much about cubits or crowns. (I am still against the cashing out policy.)

Have a good day.

Regards Xabier.
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asid25

Pawn

Posts: 1

Joined: Tue Jul 05, 2011 2:20 pm

Post Tue Aug 02, 2011 9:05 pm

Re: ChessCube Referral System (CCRS)

hi
:)
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